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The Ultimate LG73 Tribute! - News Bits

The following is an article on LG73 & AM Stereo:
Vancouver's Hit Music, LG73 (CKLG), was well known for broadcasting monaural programming despite sending out the 25 Hz AM Stereo pilot tone. Word has it that the engineers were notorious for playing with the LG73 signal, but with the widest coverage and highest wattage of any Vancouver AM station, (50,000 Watts), they really blew it by not broadcasting their music format in full stereo. (For the record, CKLG originally began broadcasting in stereo back in the mid-80's using the Kahn/Hazeltine system, but then switched to the Motorola C-QUAM system and then operated literally for years with "the lights on, but nobody home".) Sadly, it's gone from bad to worse for CKLG as they have officially switched formats from AC to that of All News, (Feb 1, 2001) and to top it all off, changed their classic call letters from CKLG to CJNW and are know ID'ing themselves as, All News NW2. (They are still sending the pilot tone out, but the source of programming is still in mono.) For those of you who may be interested, LG73 was one of Canada's foremost Top 40 stations for many years (dating back to the early 60's) and it's just a little depressing to lose yet another 50,000 watt music station on AM. - Offenders Of The Faith.

NW2 Signs Off:
VANCOUVER (CKNW/AM980) -- Corus Radio has decided to pull the plug on its all-news station in Vancouver.
After just over a year on the air, NW2 AM 730 (CJNW) ended its half-hour news wheel format at 5 a.m. local time, replacing it with a music loop until a new format is established. Lou Del Gobbo, general manager of Corus Vancouver, says the all-news format appeared to be the right strategy at the time, but did not meet performance expectations. About nine full-time and 15 part-time employees will be let go as a result.

Full Press Release From Corus On AM 730 New Format:
GET YOUR MOJO RISING VANCOUVER!
July 11, 2002
CORUS ENTERTAINMENT LAUNCHES TALK RADIO FOR GUYS ON CJNW AM 730
(July 11, 2002 – Vancouver, Canada) Men of Vancouver - brace yourselves for a shot of testosterone. Corus Entertainment Inc. announced today a format change for its Vancouver radio station CJNW AM 730. The format will be MOJO Radio, the All New AM 730 talk radio station for guys that will hit the airwaves on August 6.

MOJO Radio, geared to males aged 25 – 54, provides a forum for men to discuss and debate issues that matter to them, from health and fitness to cars, careers, beers, business, women and sports. The only Vancouver talk radio station exclusively for guys, MOJO Radio will be both inventive and irreverent. This format has proven to be both a ratings and audience winner in Toronto where MOJO’s share of tuning has increased by 21%* since the format was introduced, and in that time circulation has increased 18.9% making it Toronto’s fastest growing radio station**.

“The new format has taken off in Toronto,” said Lou Del Gobbo, General Manager, Corus Radio Vancouver. “This is innovative, provocative radio and we know Vancouver will embrace it.” Corus Radio Vancouver has exciting plans for the launch of MOJO Radio. Whether at the Molson Indy, the PNE or even at the beach, men all over the lower mainland should be on the lookout for the MOJO models! They’ll deliver pizza to offices and warehouses, serve coffee and donuts at work sites and much more. Look for programming announcements in the weeks ahead.

MOJO Radio is a Corus Entertainment company. Corus Entertainment is a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus’ assets include 52 radio stations, four of Canada’s leading specialty television networks, Canada’s western pay-TV business and five digital channels. Corus also owns Nelvana Limited, one of the world’s largest international producers and distributors of children’s programming and products. The company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus’ Web site can be found at corusentertainment.com

**Source: BBM Spring 2002 M - Sun 5A - 1A, Men 12+
** Source: BBM Spring 2002 M – Sun 5A – 1A, 12+

For further information, please contact:

Lou Del Gobbo
General Manager
Corus Radio Vancouver
604-331-2700

Sally Tindal
Director of Publicity and Media Relations
Corus Entertainment
416-530-5121